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1 marketing decision
упр., учет решение в сфере маркетинга, маркетинговое решение (управленческое решение о рынках сбыта, средствах, выделяемых на рекламу, цене продажи каждого вида продукта и т. п.)See:* * * -
2 marketing decision
решение о выборе рынков сбытаБольшой англо-русский и русско-английский словарь > marketing decision
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3 marketing decision
1) Экономика: решение о выборе рынков сбыта, решение о рынках сбыта2) Реклама: маркетинговое решение, решение в сфере маркетинга -
4 marketing decision
keputusan pemasaran -
5 marketing decision
Англо-русский словарь по экономике и финансам > marketing decision
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6 marketing decision
English-russian dctionary of contemporary Economics > marketing decision
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7 marketing decision support system
система поддержки решений в маркетинге (система, предназначенная для сбора данных, состоящая из моделей, аналитических инструментов, вычислительных средств, с помощью которых организация получает информацию об окружающей среде) см. также: decision support system (DSS)Англо-русский словарь промышленной и научной лексики > marketing decision support system
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8 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
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маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании -
9 decision
n1) решение; постановление2) юр. решение; определение
- administrative decision
- adverse decision
- alternative decision
- arbitral decision
- arbitrary decision
- arbitration decision
- arbitrator's decision
- bidding decision
- brand extension decision
- business decision
- committee decision
- compulsory decision
- court decision
- draft decision
- early decision
- executive decision
- expert's decision
- favourable decision
- final decision
- judicial decision
- justified decision
- logical decision
- make-or-buy decision
- management decision
- managerial decision
- marketing decision
- motivated decision
- negative decision
- operative decision
- optimal decision
- optimum decision
- original decision
- policy decision
- positive decision
- preliminary decision
- production decision
- prompt decision
- purchase decision
- reasonable decision
- reorder decision
- savings decision
- sensible decision
- sequential decision
- speedy decision
- spending decision
- strategic decision
- terminal decision
- timely decision
- trade-off decision
- unanimous decision
- unilateral decision
- unmotivated decision
- wrong decision
- decision of arbitration
- decision of the Arbitration Commission
- decision of the Board of Appeals
- decision of a commission of experts
- decision of the court
- decision of a question
- decision on appeal
- decision on an application
- decision on the merits
- decision under risk
- affirm a decision
- appeal against a decision
- arrive at a decision
- await a decision
- carry out a decision
- cancel a decision
- come to a decision
- confirm a decision
- delay a decision
- enforce a decision
- execute a decision
- give a decision
- hand down a judicial decision
- hold a decision
- hold over a decision
- implement a decision
- kick against a decision
- leave to smb's decision
- make a decision
- obey a decision
- pass a decision
- perform a decision
- reach a decision
- rescind a decision
- submit for decision
- submit to a decision
- take a decision
- wait for a decisionEnglish-russian dctionary of contemporary Economics > decision
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10 decision
1) решение; выбор решения; принятие решения2) принятие гипотезы3) заключение (напр. эксперта) -
11 marketing information system
Mktgan information system concerned with the collection, storage, and analysis of information and data for marketing decision making purposes. Information for use in marketing information systems is gathered from customers, competitors and their products, and from the market itself.The ultimate business dictionary > marketing information system
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12 decision-making unit
decision-making unit 1. GEN Entscheidungsträger(in) m(f); 2. S&M entscheidungsfindende Einheit f (marketing)Englisch-Deutsch Fachwörterbuch der Wirtschaft > decision-making unit
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13 buying decision
décision f d'achat -
14 purchase decision
décision f d'achat -
15 industrial marketing
Mktgthe marketing of goods or services to companies, as opposed to individual consumers. Industrial marketing involves a number of key differences from selling to consumers. These include a smaller customer base with higher value or larger unit purchases, more technically complex or specially tailored products, professionally qualified purchasers, closer buyer-seller relationships, and possible group-purchasing decision making. -
16 MDSS
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17 managerial accounting
учет управленческий учет (сбор, обработка и анализ финансовых данных; необходим для принятия управленческих решений, напр., решений о финансировании, о распределении ресурсов, производственных решений, решений в области маркетинга и рекламы и др.; для управленческого учета характерны: подготовка информации исключительно для внутреннего использования менеджерами организации, представление информации в аналитической форме, необязательность соблюдения общепринятых стандартов учета, возможность применения простой бухгалтерии и т. д.)Syn:See:financial accounting, cost accounting, forecasting, tax accounting, governmental accounting, financial decision, resource allocation decision, production decision, marketing decision, management accountant, make-or-buy decision, management information system, problem solving, attention directing, scorekeeping, cost planning -
18 маркетинговое решение
Advertising: marketing decisionУниверсальный русско-английский словарь > маркетинговое решение
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19 решение в сфере маркетинга
Advertising: marketing decisionУниверсальный русско-английский словарь > решение в сфере маркетинга
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20 решение о выборе рынков сбыта
Economy: marketing decisionУниверсальный русско-английский словарь > решение о выборе рынков сбыта
См. также в других словарях:
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Marketing information system — A marketing information system is a management information system designed to support marketing decision making. Jobber (2007) defines it as a system in which marketing data is formally gathered, stored, analysed and distributed to managers in… … Wikipedia
marketing information system — MIS An organized set of procedures and methods by which pertinent, timely, and accurate information is continually gathered, analysed, and evaluated for use by marketing decision makers. Most systems are computerized and consist of a data… … Big dictionary of business and management
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Marketing research process — is a set of six steps which defines the tasks to be accomplished in conducting a marketing research study. These include problem definition, developing an approach to problem, research design formulation, field work, data preparation and analysis … Wikipedia
Markéting — Marketing Le marketing (appelé aussi par le néologisme mercatique) est une discipline du management qui cherche à déterminer les offres de biens, de services ou d idées en fonction des attitudes et de la motivation des consommateurs, du public ou … Wikipédia en Français
Marketing Accountability Standards Board (MASB) — Marketing Accountability Standards Board Founded 2007 Motto . . . where marketing and finance align on measurement for reporting, forecasting and improving financial returns from buyers in markets . . . short term and over time. Website… … Wikipedia
Marketing Par Courriel — Cet article traite du marketing par courriel, et notamment du marketing indésirable appelé aussi spam. Sommaire 1 Origines 2 Les filtres anti spam 3 L’utilisation du courriel comme véhicule de communication personnalisée … Wikipédia en Français
